The Baird Group is one of the UK's most diverse menswear companies operating at all levels of the market. Its product ranges cover all aspects of the male wardrobe.

What makes Baird unique is the diversity of its distribution channels, the way it harnesses its brands, and its staff's talent to add value and give customers a real reason to buy. It has dedicated teams of designers, buyers and merchandisers to develop the brands and create store environments. The Group also employs highly unique and commercially motivated professional sales people and support staff to present its brands to customers and clients.

The core company activity is as a retail concessionaire and high street store operator. Baird works closely with its concession partners such as: Selfridges, House of Fraser, Debenhams and Burtons as well as quality independent stores, leveraging its brand mix to ensure its departments always look innovative and competitive. Baird also has its own chain of retail stores operating under the Suits You, Alexandre Savile Row, Racing Green and Jeff Banks fascias, supported by the leading UK dress hire business, Young's.

In addition Baird is one of the biggest menswear wholesalers, in Britain and Europe, with a national network of showrooms and sales teams selling into over 2000 active independent retailer accounts. It offers a mix of formalwear and casualwear brands.

Completing its full service package Baird sources and designs on behalf of customer's private labels providing own brand merchandise for businesses such as BHS, Burton, Debenhams and Tesco.

As the Baird Group continues to develop it will consolidate its position and confirm its status as one of Europe's most dynamic and diverse menswear operations.

Peter Lucas
Chairman & Chief Executive